Leslie Talks: Spa Design Trends

December 2015 issue,  Day Spa Magazine Spa designers and consultants comment on up-and-coming trends for 2016 and beyond. “I’m seeing a turn from silver and brushed chrome to WARMER METALS: GOLD, COPPER AND ROSE GOLD. Especially in spas, creating that...

Local Jeweler Prepares To Open New Location

October 29, 2015 from The Gonzales Cannon [gonzalescannon.com] When in high school, Paul Edward Neuse needed a job. Story Jewelers, Inc. had an opening, so he went to work there. According to him, he had no interest in jewelry at that time, nor was he thinking of any...

The Grandest of Welcomes

August2015 issue, INSTORE Jewelry Magazine [instoremag.com] Crocker’s Fine Jewelry 2ND PLACE BIG COOL DIVISION Shane Woodruff wanted to create something that Texarkana had never seen before. Shane Woodruff, like many jewelers building big freestanding stores,...

Retail Details

April 2015 issue,  Instore Magazine by Eileen McClellan Designing a new store? If you’re bringing in professional help (which we strongly recommend), first decide how involved in the details you want to be, says architect Jesse Balaity of Balaity Property...

Leslie Talks: Warm Welcomes

February 2015 issue, Instore Jewelry Magazine You have only 7 seconds to make your invitation! They say you never get a second chance to make a first impression. This is especially important when it comes to jewelry store entries. Studies have indicated that a...