July 28, 2015,  from txktoday.com

Crocker’s Jewelers, in Texarkana, TX, has been chosen as one of “America’s Coolest Stores” by INSTORE, “The Magazine for American Jewelry Store Owners.”

“America’s Coolest Stores” highlights the best examples of independent jewelry retailers in North America. They are judged by a panel of retail experts on the basis of business practices, history, online presence, interior décor and curb appeal.

Out of 118 entries received this year, Crocker’s Jewelers in Texarkana, TX was voted #2 in the top “Big Cool” category of “America’s Coolest Stores”. Shane Woodruff, owner of Crocker’s Jewelers, said, “We work incredibly hard, day in and day out, to make sure we provide the best experience possible for our customers. From the building to our staff, and everything in-between, we take pride in our business and wonderful community. This award means more to Crocker’s Jewelers and the city of Texarkana than you can imagine. It is such an honor and privilege that the industry thinks so highly of us.”

Ralf Kircher, executive editor for INSTORE magazine said, “Every year we feel privileged to bring our readers the best in our industry. Winning stores often have amazing product lineups and are so impressive to look at. But a store wouldn’t really fit our “cool” criteria if it weren’t for such aspects as innovative marketing, creative retail environment and unique work culture.”

For 31 years, southern charm and hospitality have been the focus at Crocker’s Jewelers. Shane Woodruff says, “We are proud to feature our beautiful 8,000 sq. ft. showroom in INSTORE magazine and in instoremag.com, but the real experience starts when you walk in the door!”

Crocker’s Jewelers will receive a trophy for being voted “Big Cool” and will be featured in the August issue of INSTOREand instoremag.com.

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