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Leslie McGwire of Leslie McGwire & Associates

"The best part of my job is transforming dreams into reality." -- Leslie

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LIGHT UP YOUR JEWELRY STORE AND YOUR SALES
Southern Jewelry News - March 1, 2014

No matter how carefully you plan your jewelry store displays and merchandise, your hard work could all be lost in window glare and shadows. Lighting design can make all the difference to a store’s success, but too often, jewelry retailers neglect it. Not only is lighting critical in setting the mood of your store and showcasing your products, it may very well be one of your biggest expenses. People disregard the importance of lighting. It becomes a huge part of what defines their store and what defines their image. Here are six points for jewelry stores to keep in mind when planning their lighting strategy:

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