Very Best Jewelry Seating Areas

Very Best Jewelry Seating Areas

INSTORE Jewelry Magazine [instoremag.com] FIT FOR A MOVIE STAR. Hollywood glam is the theme at Zorells Jewelry in Bismarck, ND, designed by Leslie McGwire & Associates, which debuted in 2019.  See Full Article  

COVID-19 Healthy Designs

COVID-19 Healthy Designs

i + D Magazine July/August Addition 2020 CLICK HERE to see Leslie's comments on pages 35-39, just press the arrow to review.   Begin at the Beginning "Always important—but now more than ever—is the first impression clients get upon entering a salon," says Leslie...

COVID-19 Interior Design Solutions

COVID-19 Interior Design Solutions

In order to keep your business open and more profitable during and after the COVID-19 pandemic, we will have to redefine the retail experience. My name is Leslie McGwire, ASID Allied specializing as a COVID-19 interior designer. I am the president of Leslie McGwire...

COVID-19 Directional Signage

COVID-19 Directional Signage

This is a great example of signage seen in this picture from Park Place Jewelry store in Ocean City, Maryland. This directional signage shows how clients entering the store will feel most comfortable shopping at the store. As valued clients enter the store, it's...

Leslie Talks: Retail Interior Design to Improve Business Sales

Leslie Talks: Retail Interior Design to Improve Business Sales

“You never get a second chance to make a first impression,” is a saying that you have likely heard many times. However, in these extraordinary times, an especially important concept when it comes to the interior design of a retail store is essential. Every time a...

Impressive Jewelry Store Fireplaces to Up Your Imagination

Impressive Jewelry Store Fireplaces to Up Your Imagination

INSTORE Jewelry Magazine [instoremag.com] Directly off the sales floor at WILLIAMS JEWELERS in Englewood, CO, a customer lounge, also known as a man-cave, boasts a separate, complementary environment with a bar, local beers on tap, a fireplace and a TV. The man-cave...

COVID 19 Social Distancing Barriers

COVID 19 Social Distancing Barriers

With over 35 years of experience in business development, interior design, equipment, furniture sales and marketing services for hospitality environments as well as retail space, salons, resorts, spa and jewelry-based businesses I am always looking for suitable...

Leslie Talks: How Color Can Help You Make More Sales

Leslie Talks: How Color Can Help You Make More Sales

Build brand recognition with color.  According to studies, colors can boost brand recognition by 80 percent. Finding a way to work your logo colors into your interior design will help customers associate those colors with your store. A good example is the robin’s-egg...

Leslie Talks: The Next Journey

Leslie Talks: The Next Journey

Hello!   I am excited to start connecting with you more each week here in my blog. I have been doing interior designing for over 35 years and loving every minute of it. Prior to this post, I have written many articles for national interior design magazines. Now I'm...

Flying High

Flying High

INSTORE Jewelry Magazine [instoremag.com] Welling Company & Jewelers Former airplane hangar provides home for Welling & Co.’s 100-year-old jewelry business..   See Full Article  

SMALL COOL: Welling Company & Jewelers

SMALL COOL: Welling Company & Jewelers

INSTORE Jewelry Magazine [instoremag.com] Small Cool Honorable Mention: Welling Company & Jewelers: Small Cool: Interior & Exterior Design, Honorable Mention Father and son owners Bill and Daniel Welling built a modern, industrial-style jewelry store on a...

Design Concepts for Bathrooms

Design Concepts for Bathrooms

INSTORE Jewelry Magazine [instoremag.com]   Upgrades All Around At Kelley Jewelers in Weatherford, OK, designer Leslie McGwire of Leslie McGwire & Associates chose a white brick that went from floor to ceiling on the wall behind the sink and toilet. The sidewalls...

Second Home

Second Home

American Salon Magazine [americansalondigital.com] See Full Article 

Colorado Glam

Colorado Glam

INSTORE Jewelry Magazine [instoremag.com]   Second- and third-generation family members combine rustic and elegant elements for eye-catching results. WILLIAMS JEWELERS OF ENGLEWOOD boasts glamorous eye-catching design elements, including a 6-foot chandelier dripping...

Does Your Store Really Feel Like a Home? It Should.

Does Your Store Really Feel Like a Home? It Should.

INSTORE Jewelry Magazine [instoremag.com]  There’s no place like home, unless it’s your local jewelry store. JEWELRY STORE OWNERS OFTEN say they welcome customers into their store as if they are welcoming them into their home. If you want shoppers to truly feel at...

New Park Place Jewelers opens in West Ocean City

New Park Place Jewelers opens in West Ocean City

OC Today [oceancitytoday.com]  Construction of the Park Place Plaza began in 2016, and the first tenant, Bank of Delmarva, opened in December 2017. The 3,000-square-foot jewelry showroom officially opened Tuesday, Oct. 23. It features high ceilings, opulent crystal...

INSTORE Editors Share Favorites in This America’s Coolest Preview

INSTORE Editors Share Favorites in This America’s Coolest Preview

INSTORE Jewelry Magazine [instoremag.com] INSTORE Editors Share Favorites in America's Coolest Stores: ​Williams Jewelers for Interior ​& Exterior ​Design. Interior Design by Leslie McGwire & Associates: ​I​nterior Design Company Instore Jewelry Magazine,...

INSTORE Editors Share Favorites in This America’s Coolest Preview

INSTORE Editors Share Favorites in This America’s Coolest Preview

INSTORE Jewelry Magazine [instoremag.com] INSTORE Editors Choice in This America's Coolest: Interior Design - Welling & Company ​Jewelers Interior Design from Concept to Completion by Leslie McGwire & Associates: Interior Design Company Instore Jewelry...

Williams Jewelers: 2018 INSTORE Honorable Mention Awards

Williams Jewelers: 2018 INSTORE Honorable Mention Awards

INSTORE Jewelry Magazine [instoremag.com] WIlliams Jewelers of Englewood ENGLEWOOD, CO Owners Steve Williams, Diane Williams and Shaina Williams put their hearts into the design and atmosphere of their new 12,500 square-foot freestanding store with finishes and...

Meet Shant Dakessian of Simone & Son Jewelers

Meet Shant Dakessian of Simone & Son Jewelers

Voyagela [voyagela.com] Today we’d like to introduce you to Shant Dakessian. Simone Dakessian, the founder of Simone & Son Jewelers, always followed his heart and instincts when making a decision. The decision to call his wife and newborn son in France and inform...

A Vision Honored

A Vision Honored

INSTORE Jewelry Magazine [instoremag.com]   Although husband, father and co-founder Mike Koerber passed away, his blueprint for success lives on. Ask Jacquelyn Koerber what she learned from her parents about the jewelry business and she’ll say, “Everything.” Jacquelyn...

Adlers Jewelers Has Expanded

Adlers Jewelers Has Expanded

Downtown Westfield NJ [westfieldtoday.com] Adlers Jewelers has Expanded to a Larger Space in Downtown Westfield with a New Designer Bridal Boutique After 27 years at the same location in Downtown Westfield, Adlers Jewelers has moved next door to 217 North Ave.,...

Belle Jewelers with Show-Shopping Ceilings

Belle Jewelers with Show-Shopping Ceilings

INSTORE Jewelry Magazine [instoremag.com] High-Flying Fixtures Take Center Stage Belle Jewelers Chambersburg, PA Belle Jewelers’ ceiling is illuminated by Restoration Hardware chandelier fixtures with individual crystal beads that were assembled on site. “The whole...

Adlers Jewelers with Show-Stopping Ceilings

Adlers Jewelers with Show-Stopping Ceilings

INSTORE Jewelry Magazine [instoremag.com] High-Flying Fixtures Take Center Stage Adlers Jewelers Westfield, NJ When interior designer Leslie McGwire, ASID Allied is considering a store’s style, she starts with the floor and works up to the ceiling for a final...

Santa Comes Early To Denver

Santa Comes Early To Denver

Freshley Digital [freshleymedia.com]   Williams Jewelers Grand Opening Celebration Bruce Freshley with Steve Williams and daughter Shaina Williams This past weekend Bruce and Martha Freshley traveled to Denver, Colorado to celebrate the Grand Opening of Williams...

5 Ways Retailers Are Making A Difference

5 Ways Retailers Are Making A Difference

INSTORE Jewelry Magazine [instoremag.com]     By Choosing Renewable Materials: As an jewelry store interior designer, many of my clients are asking for a store that has a relaxed environment like a Starbucks design feeling to their space.    Leslie McGwire &...

INSTORE Editors Share Favorites in This America’s Coolest Preview

INSTORE Editors Share Favorites in This America’s Coolest Preview

INSTORE Jewelry Magazine [instoremag.com]   INSTORE Editors Choice in This America's Coolest: Interior Design - Belle JewelersInterior Design from Concept to Completion by Leslie McGwire & Associates: Interior Design Company. “Leslie McGwire, ASID Allied is a very...

INSTORE Editors Share Favorites in America’s Coolest Stores

INSTORE Editors Share Favorites in America’s Coolest Stores

INSTORE Jewelry Magazine [instoremag.com]  INSTORE Editors Share Favorites in America's Coolest Stores:Koerber's Fine Jewelry for Interior Design.Interior Design by Leslie McGwire & Associates:​I​nterior Design Company "Leslie McGwire, ASID Allied is a very...

Adlers Jewelers in Westfield Celebrates Expansion

Adlers Jewelers in Westfield Celebrates Expansion

TAP into Westfield [instoremag.com] Adlers Jewelers Owned by Jeff Adler “I want to thank Leslie McGwire & Associates: Interior Design Company for your interior design help from “Concept to Completion.” Leslie McGwire, ASID Allied did an amazing job and everyone...

Wisconsin Jewelers Make a Big Move

Wisconsin Jewelers Make a Big Move

Salon Today [instoremag.com] Visibility works both ways for the Yekos, who broke out of the mall after 30 years STORY BY EILEEN MCCLELLAND After 30 years in a huge but windowless mall space, the Yeko family, ready to see the light, built a freestanding store with 270...

Salons of the Year 2017: One Society

Salons of the Year 2017: One Society

Salon Today [salontoday.com]  2017 Salons of the Year: Salons of Distinction by Salon Today One Society in Northville, Michigan Owned by Kelly Sesi First design element that gives a strong image of One Society Salon is the front desk and back wall of the entrance. My...

Announcing the 2017 Salons of the Year Finalists

Announcing the 2017 Salons of the Year Finalists

Salon Today [instoremag.com] Salon Today is pleased to announce the 20 finalists for the 2017 Salons of the Year. All 20 finalists are considered Salons of Distinction and will be profiled in the May issue of Salon Today. After a final round of judging, the...

Wisconsin Jewelers Make a Big Move

Wisconsin Jewelers Make a Big Move

Forward Janesville [business.forwardjanesville.com] Visibility works both ways for the Yekos, who broke out of the mall after 30 years STORY BY EILEEN MCCLELLAND After 30 years in a huge but windowless mall space, the Yeko family, ready to see the light, built a...

BIG COOL: HONORABLE MENTIONS

BIG COOL: HONORABLE MENTIONS

2016 INSTORE [instoremag.com] INSTORE extends its congratulations to 10 honorable mentions in the America’s Coolest Stores Contest. Look out for full-length Cool Stores feature stories on these impressive jewelers in upcoming issues of INSTORE. See Full Article

Brighton Salon is a Tribute to the Soul

Brighton Salon is a Tribute to the Soul

March 2016  from Livingston Daily [livingstondaily.com] by Noe Hernandez Salon offers an escape from stresses of life Denne Drewno believes that taking care of your hair, skin, nails and body is a tribute to the soul. You remember the soul, don’t you? That mysterious...

CROCKER’S FINE JEWELRY: 2nd Place BIG COOL Division

CROCKER’S FINE JEWELRY: 2nd Place BIG COOL Division

August 2015 issue,  Instore MagazineShane Woodruff, like many jewelers building big freestanding stores, was faced with the challenge of creating a grand, one-of-a-kind retail space while also making it inviting.  "I knew I wanted this store to stand out. I wanted a...

The Grandest of Welcomes

The Grandest of Welcomes

The 8,000-square-foot Crocker’s Fine Jewelry store wins 2nd Place in the America’s Coolest Big Jewelry Store competition…

SOTY 2015: Salon 416

SOTY 2015: Salon 416

Working with designer Leslie McGwire, Toni and Pat Widing decided a round centralized front desk would be the focal point of their salon design. “The desk is placed perfectly in the floor plan for the clients who are entering and exiting from two sides of the building,” says Toni. “A dramatic drop ceiling above the desk with a gorgeous custom chandelier adds the sparkle in our spacious salon.”

Retail Details

Retail Details

Designing a new store? If you’re bringing in professional help (which we strongly recommend), first decide how involved in the details you want to be…

2014 Small Cool 3: Bruno Fine Jewelers

2014 Small Cool 3: Bruno Fine Jewelers

INSTORE magazine invited Leslie McGwire™ to be one of four judges to evaluate jewelry stores in the 2014 13th annual America’s Coolest Stores competition.

2014 Small Cool 4: Gem Jewelry Boutique

2014 Small Cool 4: Gem Jewelry Boutique

INSTORE magazine invited Leslie McGwire™ to be one of four judges to evaluate jewelry stores in the 2014 13th annual America’s Coolest Stores competition.

Ready to Rock in Oregon

Ready to Rock in Oregon

INSTORE magazine invited Leslie McGwire™ to be one of four judges to evaluate jewelry stores in the 2014 13th annual America’s Coolest Stores competition.

America’s Coolest Stores 2014

America’s Coolest Stores 2014

INSTORE magazine invites Leslie McGwire™ to be one of four judges to evaluate the latest design work of some of the industry’s coolest looking jewelry stores.

2014 Small Cool 2: Kelly Mitchell

2014 Small Cool 2: Kelly Mitchell

INSTORE magazine invited Leslie McGwire™ to be one of four judges to evaluate jewelry stores in the 2014 13th annual America’s Coolest Stores competition.

Crocker’s Fine Jewelry

Crocker’s Fine Jewelry

For over 30 years, Crocker’s Jewelers has been one of the most trusted names in jewelry in the Texarkana region. See the Award Winning Design by Leslie McGwire™ & Associates.

Commerce Podiatrist Office Opens Renovated Spa

Commerce Podiatrist Office Opens Renovated Spa

Sole Serenity Spa, offering full range spa treatments, re-opened its doors. Leslie McGwire ASID, Allied of Leslie McGwire & Associates Interior Design Company in Bloomfield, MI designed the spa which has an “intimate” feel.

Leslie Talks: Gauge Your Salon’s First Impression

Leslie Talks: Gauge Your Salon’s First Impression

“You never get a second chance to make a first impression.” It’s a saying you’ve likely heard many times. But, think a moment about this concept and how it relates to the design or your salon or spa.

Leslie Talks: Why Remodel?

Leslie Talks: Why Remodel?

There are many good and valid reasons why a business should periodically remodel not only the decor, but the retail displays, lighting, furniture, or equipment

Salon, Nails, Spa & Retail Design: Headlines The Salon

Salon, Nails, Spa & Retail Design: Headlines The Salon

Headlines The Salon has been voted as one of the top 200 salons in the country for the last five years by Salon Today Magazine. Having been in business for the last 25 years in the same location, Gayle and Letty wanted to move their location to the other side of the...

Douglas J Salon

Douglas J Salon

Douglas J Salons are located in East Lansing, Okemos, Ann Arbor and just recently, a new salon opened in Rochester Hills. Each salon offers cuts, styling, color, facial waxing, make-up services and more.

Leslie McGwire™ & Associates, Inc.

Leslie McGwire™ & Associates, Inc.

Leslie McGwire™ & Associates designs salons, spas, cosmetology schools, chain accounts, resorts, medispas and hotels. Whether it’s a remodel or a new location, Leslie McGwire™ & Associates focuses on the design from ‘concept to completion.’

Rolling Out the Red Carpet at Essential Elegance

Rolling Out the Red Carpet at Essential Elegance

Mona and Drewno knew that they did not want their second salon location to be a cookie-cutter replica, so they decided to call on ASID Designer Leslie McGwire™ and The Pavilion for turn-key design help.

Leslie McGwire and Jonathan Antin at Get Together Party 2012

Leslie McGwire and Jonathan Antin at Get Together Party 2012

Cosmoprof/PBA Beauty Week opened on a festive note with the annual Get Together Party at the Mandalay Bay Hotel on Saturday evening July 21, 2012. The following night, the glitterati gathered again to mingle and celebrate at the NAHA Red Carpet Reception.

Chic And Sophisticated

Chic And Sophisticated

The owner says, “We want to make each customer’s experience visit a red-carpet experience, pampering them from the front desk all the way.”

Leslie Talks: Designed To Sell

Leslie Talks: Designed To Sell

Every time a client walks through the door, their first impression causes them to form an immediate opinion about your business based on the environment that they experience…..

Leslie McGwire Showcases Her Work

Leslie McGwire Showcases Her Work

Leslie McGwire™ is a premier designer for high end spas, resorts and salons. A member of ASID, Allied (American Society of Interior Designers), she has won 14 national design awards including Salon Today Awards.

Best Dressed Salons: Four Decor Trends

Best Dressed Salons: Four Decor Trends

McGwire notes a big push toward cozy textures such as exotic leathers, suede and velvet in upholstered furniture. For a quick and easy residential touch to an existing space, hang a chandelier over the reception desk or toss a throw rug under a table in the waiting area.

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