Don Basch Jewelers

“As jewelers, the Basch family has their own history of giving customers what they want. That’s why working with Leslie McGwire was an easy choice. One large decision to work with Leslie McGwire, ASID Allied was her ability to listen to what we wanted, not necessarily what she wanted to design, but what our needs were and our ideas,” says Dustin. “We interviewed many different designers and engineers, it always seemed like they wanted their ideas first, not necessarily ours. Leslie was able to work with us to complete the dream store we all had imagined.”

“When designing the store Leslie McGwire & Associates was tasked with many responsibilities to create a luxury jewelry store. But a unique challenge for the award-winning interior designer was to create a special sales section for the Denise Anne in-house brand while honoring Denise’s memory. We wanted to make sure that the Denise Anne display area really stood out compared to the other parts of the store,” says Leslie McGwire . “We decided on doing the jewelry cases and displays with white cabinets and the LED lights flowing from the top of the cabinets. With everything else in the store being a wood tone, the white design really stands out. Denise was such an amazing wife, mom, grandma and a pillar of the community. Denise was really the heartbeat for so many years within and outside the store.”

Pulication: Don Basch Jewelers Builds Dream Store
Publisher: Southern Jewelry News/MidAmerica Jewelry News
Published Date: April 30, 2024