Storey Jewelers

Instore Jewelry Magazine, Special Feature: How to Be COOL: “Cliche-Busting Style”
Storey Jewelers — Gonzalez, TX
Storey Jewelers interior designed by Leslie McGwire & Associates: Interior Design Company.
INSTORE Jewelry honored Storey Jewelers in a SPECIAL FEATURE: CLICHE-BUSTING STYLE.

“The coolest thing about Storey Jewelers,” says owner Paul Neuse, “is that it’s got cosmopolitan flair in the unlikely locale of South Central Texas, where the preferred decor is made of rough-hew wood and weathered corrugated tin. “Rusty Texas stars, wagon wheels, and horseshoes seem to pop up in the most upscale places. It’s what everyone has come to expect.” On the other hand, his 3,400-square-foot space, which opened in 2015, is crisp and refreshing with straight, clean lines steel gray metallic wallpaper and white walls. The decor is meant to give relief from the hot Texas weather. It’s not cold in ambience, however.