The Centurion [news.centurionjewelry.com]My clients always ask me during the initial consultation: “What is the importance of the waiting area for my jewelry store?"  My advice is that creating this space needs to make the customer feel relaxed, comfortable, and...

The Centurion [news.centurionjewelry.com]My clients often ask me in the initial consultation with them: “How important is lighting throughout my store and in my cases and do I need to put a certain budget aside?  LED light technology is rapidly changing. It is...

The Centurion [news.centurionjewelry.com] My clients often ask me in the beginning of our design meeting: "How do I make exterior and entrance draw customers into the store?" I say you never get a second chance to make a first impression. This is especially important...

The Centurion [news.centurionjewelry.com] Many of my clients asked me how I chose the correct chandelier for their stores. If you are looking for the correct chandelier, my advice is to look with an open mind. As I have said many times, you need a WOW factor when...

The Centurion [news.centurionjewelry.com] When customers walk into your store, the Point of Sale (POS) should give them an immediate idea of your store's personality and brand. My clients often ask me why it’s so important to have unique design elements in the POS...

The Centurion [news.centurionjewelry.com] Clients often ask me during the beginning of the interior design process, “What is the right type of signage that is needed to increase sales?" Excellent question. In her classic book, Let Them Eat Cake: Marketing Luxury to...

The Centurion [news.centurionjewelry.com]Many of my clients ask me, “What should my signage strategy be for our new or remodeled space?” I really love writing about this subject because I have read and studied Paco Underhill for years. One of his great books that you...

The Centurion [news.centurionjewelry.com] 2021 trends are finally here for many of my clients. They ask me, “What are the interior design trends used to keep our showroom updated and refreshed?” See Full Article  

The Centurion [news.centurionjewelry.com]By placing your logo on a prominent wall, you make the entire showroom look more professional by supporting your company image, and it increases brand recognition. If you have a truly clever logo that creates trust and positive...

INSTORE Jewelry Magazine [instoremag.com]Author: Eileen McCelland Few features can give a jewelry store a homier feel more quickly than a fireplace, especially in the winter. Interior Designer Leslie McGwire, ASID Allied says that while fireplaces are usually thought...