Lighting is Essential to a Successful Jewelry Store

The Plumb Club [plumbclub.com] Great lighting is crucial for a successful jewelry store. In this podcast, Leslie McGwire helps listeners understand the goal of lighting and how the proper intensity of light impacts the merchandise and customer perception. She gives...

The Jewelry Store Threshold Area

The Centurion [news.centurionjewelry.com] The threshold area, also known as the “decompression zone,” is the very first space that customers step into when they enter your jewelry store. It typically consists of the first five to 15 feet worth of space, depending on...

Leslie McGwire: Color Trends for 2023

The Centurion [news.centurionjewelry.com] Color affects us in profound ways. Our brains are designed to respond to color. Color sets the mood of a store’s expression. It also can allow you to make mental associations. This fact ties into the interior design...

Let’s Talk Lounge Areas in Jewelry Stores

The Centurion [news.centurionjewelry.com] Customers will never forget the waiting areas in your jewelry store. Make sure the chairs or sofas are very comfortable. The seating area is a place where your customers can relax and feel at home. So, it’s only natural that...