Let’s Talk Retail Lighting Design

The Centurion [news.centurionjewelry.com] The main goal in designing a lighting plan for a jewelry store is to keep the clients eyes looking at the jewelry cases and not at a busy ceiling. For example, a busy ceiling has many track lights that get mounted in different...

Leslie Talks: How Color Can Help You Make More Sales

Build brand recognition with color.  According to studies, colors can boost brand recognition by 80 percent. Finding a way to work your logo colors into your interior design will help customers associate those colors with your store. A good example is the robin’s-egg...