The Importance of Jewelry Store Mirrors

The Centurion [news.centurionjewelry.com] Today more than ever, jewelry stores need to excel in visual jewelry merchandising. Using mirrors in the showroom can be an effective and low cost tool to create a visual experience for your customers. Mirrors not only enhance...

The Advantages of Side-by-Side Jewelry Cases

The Centurion [news.centurionjewelry.com] When I start new interior design projects many of my clients ask what jewelry cases give a selling advantage and save space. This is a big decision for jewelry store owners, and I often recommend side-by-side jewelry case...

Giving ’Em Goosebumps

INSTORE Jewelry Magazine [instoremag.com] Zorells’ Old Hollywood motif is designed to emphasize romance. One challenge was sourcing chandeliers with the right look and fit; McGwire ordered many crystal strands and the general contractor assembled them on site. “Our...