Second- and third-generation family members combine rustic and elegant elements for eye-catching results.
WILLIAMS JEWELERS OF ENGLEWOOD boasts glamorous eye-catching design elements, including a 6-foot chandelier dripping with gold aspen leaves, clouds of light that float from the ceiling and Swarovski-crystal studded wallpaper.
On the other side of the design equation are rustic sliding barn doors, textured cork walls, beetle-kill wood planking on the ceiling and an informal man cave with fireplace and comfortably classic leather chairs.
The Williams family, working closely with interior designer Leslie McGwire, have married the two halves of the store’s personality into one beautiful, functional showplace designed to evoke a wide-open mountain retreat, with the ceiling reaching a height of 30 feet in some places. The exterior’s stone, wood and stucco coordinates with the interior design.
They call the results Colorado glam.
“We have put our hearts into the design and atmosphere of our new store,” says third-generation family member Shaina Williams, vice president of operations. “We wanted our customers to feel like they were walking into our home. We hand selected the finish and casework to resemble a Colorado mountain retreat. “
Original showcases made the move to the new location, while additional cases were made by Artco Group with cherry wood accents to tie them all together.
The circular bridal and diamond experience area flows into the diamond rooms.
Directly off the sales floor, a customer lounge, also known as a man-cave, boasts a separate, complementary environment with a bar, local beers on tap, a fireplace and a TV. The man-cave is decorated with signed Denver Bronco jerseys. A jewelry case was converted into a combination bar and watch museum for a vintage Rolex collection. “That’s a place I like to hang out,” says Steve Williams, Shaina’s father, who owns the business with his wife, Diane.
They give McGwire credit for polishing their ideas into perfection and making the floor plan as functional as it is beautiful. “We wanted someone who could take all our ideas, my ideas, my dad’s ideas and my stepmom’s ideas, and help us with our decision making,” Shaina says. “I call her a design counselor. She would take all of this in and present us with options for the design, the flow and the price point.”