Begin at the Beginning

“Always important—but now more than ever—is the first impression clients get upon entering a salon,” says Leslie McGwire, president of Leslie McGwire & Associates in West Bloomfield Hills, Michigan. “A safe, clean, and sophisticated atmosphere can easily be created with a beautiful table at the entrance arranged with flowers, the salon’s brochures, information pertaining to the precautions being taken to guard clients against COVID-19, and a gift such as a face mask color-coordinated with the business to show clients they really care. Simple but thoughtful takeaways like small bottles of hand cleaner or loofahs individually wrapped in gift paper with the salon’s logo are always appreciated.”

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