INSTORE Jewelry Magazine [instoremag.com]
Zorells’ Old Hollywood motif is designed to emphasize romance.
One challenge was sourcing chandeliers with the right look and fit; McGwire ordered many crystal strands and the general contractor assembled them on site. “Our custom chandeliers are just awesome, and I don’t think there’s a day goes by that people don’t talk about them when they come in,” Tim says. “They look like diamonds are spilling out from them. The largest one is 6 feet in diameter and is a true statement.”
As far as vintage movie photos, McGwire cautioned moderation. “So when you walk in, it’s upscale with a touch of the old Hollywood,” says McGwire, who also created textural drywall that looks like an upholstered wall with buttons on it, giving it a tufted look that brings to mind those trademark “goosebumps.”