Build brand recognition with color.
According to studies, colors can boost brand recognition by 80 percent. Finding a way to work your logo colors into your interior design will help customers associate those colors with your store. A good example is the robin’s-egg blue used in Tiffany stores. But think beyond just the paint on your walls. The owners of The Diamond Center in Wisconsin, for example, wanted their new store to have a modern look like an Apple Store, so they adapted a color scheme that included white, slate, grays and silvers in the walls, fixtures and floors. Their suggested color scheme came from the Pantone Color Institute; you could research your own set of colors or seek a consultant’s help.