April 2015 issue,  Instore Magazine

by Eileen McClellan

Designing a new store?

If you’re bringing in professional help (which we strongly recommend), first decide how involved in the details you want to be, says architect Jesse Balaity of Balaity Property Enhancement. Some clients prefer to just focus on selling jewelry and defer to their designers for most decisions. Others want to manage the process more closely or bring experience from past store build-outs to the table. “An effective designer (will) adapt the proposed scope of services accordingly,” Balaity says. Don’t rush the process. You should allow at least mine months for a building project, start to finish. “Take the time to think about what you want,” says Mickey Minagorri, principal of Artco Group. “See what the competition has and do something to blow them away.”

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