INSTORE Jewelry Magazine [instoremag.com]
Inside were the biggest changes, with a bright, open showroom (they took down some walls) that’s spacious yet inviting with lots of windows, recessed lights and the same calming cream color from the facade. Cases are the same colors, and there are three sit-down ones in the bridal area, providing plenty of room to pore over custom 3D renderings and design projects. Plus, open floating shelves feature ring samples, a portion of which are magnetic for easy try-ons. “These allow our clients to mix and match styles and stones, so they can visualize their dream ring,” explains Michael.