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Visibility works both ways for the Yekos, who broke out of the mall after 30 years

After 30 years in a huge but windowless mall space, the Yeko family, ready to see the light, built a freestanding store with 270 degree views.

“Being in a mall for 30 years, we wanted a lot of windows because we hadn’t seen daylight in forever,” Steve Yeko Jr. says. “Now that we’re here, I can’t believe I did that as long as I did.” Even the weather was a revelation. During the mall days, he’d head to work when it was sunny and leave when it was dark. He was surprised to discover after escaping the mall just how rainy Janesville, WI, really is in the afternoon. When it snows, he feels like he’s inside a snow globe.

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