INSTORE Jewelry Magazine []

Retailers will get an in-depth understanding about why each is important to their business, along with strategies and tips on how both augment sales.

The Importance of Your Store’s First Impression

Just as the saying goes, “you only have one chance to make a good impression”, so does your store. Your store’s entrance needs to fix a customer’s attention and give them the right sensory information in order to turn them from a mere “passer-by” into a customer. Your store’s interior needs to convey what your brand stands for and inspire a customer to trust you to help them make a purchase decision. Leslie McGwire discusses maximizing income from a store via the layout and space planning. She takes the listener through impactful lighting, effective case design and cost-effective coverings for flooring and walls. Finally, she wraps up with advice on how to keep a store looking up-to-date and current. Leslie McGwire, ASID Allied (American Association of Interior Designers), is an award-winning interior designer and author, with over 35 years of experience in retail design and a specialization in jewelry store design. She is the owner of Leslie McGwire & Associates, Inc.

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