Defining your space is all about your brands and images, how it gets people into your store, and what they do once they are there. This is the big picture: what are you selling, and who are you selling to? There needs to be a consistency of style and function in your store that have different factors to tie with the whole jewelry shopping experience. I advise my store owners to make a specific area(s) in their store(s) which has the highest sales volume and profitability. For example, if you are selling many diamond jewels in your store, there needs to be an area that stands out as a “WOW.”

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