Clients often ask me during the beginning of the interior design process, “What is the right type of signage that is needed to increase sales?” Excellent question. In her classic book, Let Them Eat Cake: Marketing Luxury to the Masses and Classes, Pamela Danziger reports, “Over 95% of consumers bought something else than what they came into a luxury (jewelry) store to buy.” Last time we discussed the Importance of Signage and this week we dig into the Strategy.

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