To convey a simple idea of meaning and differentiation requires you select a color that properly fits your strategic positioning. Selecting a color (and color scheme) for your brand must represent the client’s emotional associations and desires, and the value proposition or promise your brand brings to those desires. Properly chosen colors will define your brand’s value in jewelry stores. Picking the right color should never be underestimated. Color branding and your interior design look can increase jewelry sales in your store.