Great lighting is crucial for a successful jewelry store. In this podcast, Leslie McGwire helps listeners understand the goal of lighting and how the proper intensity of light impacts the merchandise and customer perception. She gives tips on best in-case lighting, as well as the lighting in aisleways between the showcases. Further, she details how decorative lighting captures the customers attention and adds to the store’s perception.
- Lighting is Essential to a Successful Jewelry Store
- The Jewelry Store Threshold Area
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