The Centurion []

Specifically, the first impressions and sensory cues a customer will receive at a store’s entrance, causing them to think, “There’s something here for me.” One of my favorite topics to talk about to my clients is the importance of “First Impressions.” A jewelry store’s entrance needs to visually hook and fix a customer’s attention on the store. As a customer walks through the entrance, those first sensory cues (visuals, sounds and scents) cause them to form opinions about your business. Those initial cues help them decide whether your business is a professional establishment, where your products lay on the spectrum, if you fit with their “self-appraisal” and whether it would be wise to trust for both advice and products that clients may wish to purchase.

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