March 2016,  from

Leslie McGwire will be a Featured Speaker at the 2016 SMART Jewelry Show.

Session Time: Monday, April 18 • 4:00pm – 4:45pm

Studies have indicated that a retailer has roughly seven seconds to capture the attention of passing potential customers. Does your store make that right impression? In this interview-style session, Leslie will provide amazing images of projects, big and small, focusing on ideas that can be implemented in any size jewelry store,

In this session, you will learn:

  • What interior elements are turn-offs and create a negative impression
  • How to create a wonderful first impression with your store entryway
  • How to create a powerful visual hook that draws customers into your store

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