March 2016, from instoremag.com
Leslie McGwire will be a Featured Speaker at the 2016 SMART Jewelry Show.
Session Time: Monday, April 18 • 4:00pm – 4:45pm
Studies have indicated that a retailer has roughly seven seconds to capture the attention of passing potential customers. Does your store make that right impression? In this interview-style session, Leslie will provide amazing images of projects, big and small, focusing on ideas that can be implemented in any size jewelry store,
In this session, you will learn:
- What interior elements are turn-offs and create a negative impression
- How to create a wonderful first impression with your store entryway
- How to create a powerful visual hook that draws customers into your store