The Centurion [news.centurionjewelry.com] Remember at the end of the day, jewelry stores are competing with an online digital world. As a jewelry owner, you must make your store more about the customer experience, and the customer relationship, and uniqueness for the...

The Centurion [news.centurionjewelry.com] The Centurion is proud to announce the debut of its SECOND ANNUAL JEWELRY STORE DESIGN GUIDE, with wonderful articles by our store design columnist and interior designer, Leslie McGwire. This year’s guide covers these...

INSTORE Jewelry Magazine [instoremag.com]  WHETHER ENGAGEMENT RING shoppers know exactly what they want, have no earthly idea, or want to begin a complex custom-design process, a comfortable environment can put them at ease when they show up at your door and cross...

The Centurion [news.centurionjewelry.com] Hingham Jewelers recently completed an in-depth store remodel to celebrate its 75th Anniversary. The Centurion Store Design Columnist Leslie McGwire interviewed Michael Page, Hingham Jewelers Head of Development and Long-Term...

The Centurion [news.centurionjewelry.com] Interior design plays a crucial role in shaping a customer’s experience with a brand and its physical space, extending far beyond mere aesthetics. Its impact can be seen in everything from a customer’s mood and behavior to...

The Centurion [news.centurionjewelry.com] It is not always necessary to do a full-blown renovation to give your showroom a brand-new look. One of the easiest ways is by updating your fixtures. If you have not shown any interest in your showroom in more than five...

The Centurion [news.centurionjewelry.com] In terms of interior design, the restroom should be an integral part of the whole jewelry store. A stylish, well-decorated bathroom can make a big statement to clients and employees. So, when I am designing or remodeling a...

The Centurion [news.centurionjewelry.com] No other color causes as much confusion for people as white. It seems like it should be the easiest but once you grab a few paint chips you start to realize just how complicated it can be. The simple explanation is in the...

The Centurion [news.centurionjewelry.com] Lighting makes all the difference to the store’s success, but too often, jewelry retailers forget its importance. Not only is lighting critical in setting the mood of your store and showcasing your merchandise, but it also...

The Plumb Club [plumbclub.com]Great lighting is crucial for a successful jewelry store. In this podcast, Leslie McGwire helps listeners understand the goal of lighting and how the proper intensity of light impacts the merchandise and customer perception. She gives...