The Plumb Club [plumbclub.com]Great lighting is crucial for a successful jewelry store. In this podcast, Leslie McGwire helps listeners understand the goal of lighting and how the proper intensity of light impacts the merchandise and customer perception. She gives...

The Centurion [news.centurionjewelry.com] The threshold area, also known as the “decompression zone,” is the very first space that customers step into when they enter your jewelry store. It typically consists of the first five to 15 feet worth of space, depending on...

Southern Jewelry News [southernjewelrynews.com]Lighting is Essential to a Successful Jewelry Store: Great lighting is crucial for a successful jewelry store. In this podcast, Leslie McGwire helps listeners understand the goal of lighting and how the proper intensity...

INSTORE Jewelry Magazine [instoremag.com]2023 marks the 40th year of The Plumb Club providing education within the jewelry space. In keeping with that focus, the successful Plumb Club Podcast series introduces its first two podcast topics for the new year. January’s...

The Centurion [news.centurionjewelry.com] Color affects us in profound ways. Our brains are designed to respond to color. Color sets the mood of a store’s expression. It also can allow you to make mental associations. This fact ties into the interior design...

The Centurion [news.centurionjewelry.com] Customers will never forget the waiting areas in your jewelry store. Make sure the chairs or sofas are very comfortable. The seating area is a place where your customers can relax and feel at home. So, it’s only natural that...

The Centurion [news.centurionjewelry.com] No single jewelry logo design works for everyone. Your business is uniquely yours, and your logo should reflect that image. I would like to share what is important in the look of your logo. First: Make it your own! A proper...

The Centurion [news.centurionjewelry.com] To help my clients understand this idea of space planning and flooring, I ask them to close their eyes and imagine walking into their store and asking themselves “What does the image say about this business?” I ask them to...

The Centurion [news.centurionjewelry.com] Specifically, the first impressions and sensory cues a customer will receive at a store’s entrance, causing them to think, “There’s something here for me.” One of my favorite topics to talk about to my clients is the...

INSTORE Jewelry Magazine [instoremag.com] Retailers will get an in-depth understanding about why each is important to their business, along with strategies and tips on how both augment sales. The Importance of Your Store’s First Impression Just as the saying goes,...